#doDifferent

We all know the feeling: the pure, unadulterated joy that comes with sinking your teeth into a piece of rich, dark chocolate. But have you ever stopped to consider the journey of that bean, or the person who farmed it? In the vast world of mass-produced sweets, one Cape Town artisan is proving that indulgence and integrity don’t just coexist—they make a perfect pair. Enter Honest Chocolate, the small, South African-owned company that is living up to its name by intentionally #doDifferent across the African continent, from the farm to the Factory in Woodstock. read more »

We all know the feeling: that deep desire to eat healthier, to fuel our bodies with wholesome goodness. But often, the options feel... bland, time-consuming, or just plain expensive. The journey to 'clean eating' shouldn't feel like a chore that drains your wallet and your taste buds. Well, what if we told you that your next delicious, guilt-free snack could also be directly fuelling hope, health, and happiness right here in South Africa? read more »

We often talk about food that nourishes the body, but what about food that nourishes the community? In the heart of Cape Town, a vibrant social enterprise is proving that every single sandwich, corporate lunch, and catering platter can be a powerful ingredient for change. read more »

We all crave change. We want to live in a world that’s kinder—to the planet we call home, and to the people who share it. But sometimes, finding a way to genuinely #doDifferent can feel overwhelming. What if we told you that the key to unlocking real social and environmental upliftment wasn’t a grand scheme, but a simple, beautifully crafted cloth cover? read more »

We all know the feeling: the restorative power of nature, the deep connection to heritage, and the desire to use products that are both kind to our bodies and to the planet. We want luxury that doesn't cost the earth, and goodness that comes with a bigger purpose. But did you know by choosing where you shop for your bath, body, and hair care, you can also #doDifferent for the lives of local communities and the preservation of ancient ecosystems in South Africa? read more »

We all know the feeling: that desire to make a tangible difference, to support something truly local, and to see a real seed of opportunity planted right here in South Africa. We talk about supporting entrepreneurs, but what if your next dinner could directly create a sustainable farming opportunity for an unemployed woman in the Western Cape? read more »

We all know the feeling: the desire to have a home and closet that tells a meaningful story—pieces that are not just beautiful but rooted in heritage and authenticity. What if we told you that by choosing where you shop for your modern lifestyle pieces, you can also #doDifferent for the creative economy and cultural narrative of South Africa? read more »

We all know the feeling: the pure satisfaction of baking a perfect loaf of bread or a decadent cake from scratch. It’s a love language, a creative outlet, and a source of comfort. But did you know that by choosing the right flour, you can also #doDifferent for local farmers, the South African land, and the health of your family? read more »

We all know the feeling: that moment when the aroma of a fresh brew hits you, ready to kickstart your day. It’s a non-negotiable ritual for millions of South Africans. But what if your morning ritual could do more than just wake you up? What if that steaming cup of coffee could be the lifeline for an animal in need? read more »

We all know the feeling: the instant gratification of a cheap purchase, the lure of the newest trend, and the mountains of clothing waste that follow. Fast fashion dominates, leaving many of us wanting a deeper connection—a way to #doDifferent with our wardrobes. read more »