THE ‘FOR GOOD’ MAGAZINE

For consumers who care about the impact they create with their spending.

What can you #doDifferent?
We would all like the world to be a better, fairer, more just world. But how? What can you do? read more »
Winning Collabs and #doDifferent
South Africa is full of incredible stories and few more so than that of Siya Kolisi. Rising from incredible hardship to become the iconic world cup winning captain of the Springboks, his story is an inspiration to all. read more »
Where Community Crochets #doDifferent
Imagine a world where beautiful handcrafted goods are created alongside opportunities for women, and where those creations go on to make a significant difference in the lives of endangered species. This isn't just a utopian fantasy; it's the reality at Ukuthunga Handmade, a South African social enterprise that's weaving a brighter future for both people and parrots. read more »
Brewing Up to #doDifferent
As the South African winter approaches, the nights grow longer and the temperatures plummet. For many South Africans, this beautiful season can be a harsh reality, especially for those experiencing homelessness. While some find refuge in shelters, countless others face the brutal cold with little protection. That’s why Famous Brew and Still believe everyone deserves a warm meal and a safe place to sleep and have launched a unique initiative to help... read more »
Where Beauty Meets Balance to #doDifferent
In today's world, where we're constantly bombarded with messages about the latest and greatest beauty products, it's easy to forget about the impact our choices have on the environment and the communities around us. But what if you could achieve that healthy, glowing complexion you desire and make a positive difference in the world? That's the philosophy behind Bree Probiotics comes in… read more »
#doDifferent by Turning Trash into Treasure
We all know the struggle. You reach for a bottle of water, quench your thirst, then... what? Toss it in the recycling bin (hopefully!) and contribute to the ever-growing plastic problem. But what if there was a way to make staying hydrated not only good for you, but good for the planet and good for South African artists? Enter Yes! Definitely, a South African bottled water brand that's shaking things up with a focus on sustainability, social impact, and seriously cool design. read more »
Making Moves that #doDifferent
Moving house can be a whirlwind. Between packing boxes, sorting farewell gifts, and endless goodbyes, the logistical nightmare of finding reliable movers can easily push you over the edge. But what if there was a way to streamline this process, all while making a positive impact on South Africa? Enter Wise Move, a revolutionary platform that's not just about getting you from A to B, but about making a difference along the way. read more »
Where Art and Sustainability Collide to #doDifferent
South Africa's art scene is a vibrant tapestry, woven with rich cultural heritage and a forward-thinking approach. Sustainable fashion is also gaining traction, with South African designers finding innovative ways to create beauty with a conscience. read more »
#doDifferent with Beauty with a Big Heart
Ever wished self-care could extend beyond just you? We all deserve a luxurious bubble bath or a moment to indulge with a beautiful-smelling lotion. But what if that indulgence could also make a positive difference in the world? This week’s #doDifferent company, Oh So Heavenly, proves it's possible! read more »
Uncapping the Future to #doDifferent
Imagine a classroom where learning isn't confined to textbooks, where students can explore the vast resources of the internet to deepen their understanding and unlock new possibilities. This isn't a distant dream; it's the reality Project Isizwe is actively building in South Africa. read more »
#doDifferent - One Book at a Time
In a world increasingly dominated by digital distractions, books hold a timeless power. They transport us to fantastical worlds, ignite our curiosity, and offer a wealth of knowledge on every topic imaginable. From the well-worn pages of a childhood favourite to a thought-provoking new release, books have the profound ability to shape our minds, broaden our horizons, and leave an indelible mark on our lives. Books are more than just vessels of words; they can be powerful agents for positive change, as evidenced by the innovative work of Bridge Books. read more »
Rooted in Tradition to #doDifferent
In this current age, fast fashion has become a thing of the norm. This high-speed clothing industry churns out trendy garments at breakneck speed, offering a constant stream of fresh looks for bargain hunters. But behind the seemingly endless variety and affordability lies complex issues. Founded on the principles of African-inspired design and ethical production, this week’s #doDifferent brand empowers South African communities through sustainable practices and social responsibility. read more »

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