#doDifferent and End Period Poverty
We all know the feeling: the monthly dash to the store, the endless cost, the environmental guilt of disposable period products, and the persistent shame that still surrounds menstruation. Periods are a natural part of life, yet for too many, they remain a source of stress, expense, and barrier to daily freedom.
But what if your period care routine could be a force for positive change?
Enter Baobabe, the proudly women-led, South African menstrual care brand that is living its mission to #doDifferent. Rooted in sustainability, education, and empowerment, Baobabe is changing the narrative around periods, turning a monthly necessity into a movement for social equity across the country.
Baobabe offers high-quality, reusable menstrual cups and discs crafted from ultra-soft, 100% medical-grade silicone. Their products are designed not just for comfort and confidence (offering up to 12 hours of leak-free protection!) but for a massive economic and environmental saving.
Waste Less: By making the switch to a reusable cup or disc—which can last up to 5 years—you are diverting countless disposable pads and tampons from South African landfills. It's truly a zero-waste solution.
Save Moola: If you're using traditional products, the cost over ten years can top R10,000. Switching to a Baobabe product means you're investing a fraction of that, putting thousands of Rands back into your own pocket.
Ultimate Comfort: Beyond the practical savings, these products are designed to be safe, non-toxic, and comfortable, allowing users to swim, sleep, and move through their day without interruption or anxiety.
Baobabe is more than just a product company; they are activists fighting for what they call Menstrual Equity. They believe that dignified, safe, and sustainable period care is a fundamental right, not a luxury.
This is where they truly #doDifferent across South Africa:
Accessibility First:
Baobabe understands that many women and girls cannot afford quality menstrual products. Their core mission is dedicated to ensuring their cups and discs are affordable to all socioeconomic groups. Through corporate sponsorships and vital community partnerships, they work tirelessly to provide free or heavily subsidized products to those in need, actively breaking down financial barriers to education and opportunity.
Challenging the Status Quo:
The brand rejects outdated taboos and stigmas surrounding menstruation. They are committed to normalizing periods and fostering open, positive conversations about women's health. This forward-thinking approach is integrated into every part of their communication and community presence.
Empowerment Through Education:
Education is at the heart of their strategy. Through workshops, comprehensive online resources, and community outreach, Baobabe provides accurate information about menstrual health and body literacy. They equip women and girls with the knowledge they need to make informed decisions about their own well-being, fostering confidence and independence.
By choosing Baobabe for your period care, you're not just investing in a healthier, more comfortable cycle for yourself. You are directly supporting a women-led South African brand that is using its influence to champion social justice and sustainability.
You are joining a global community dedicated to making sure every single menstruator has access to the dignity and care they deserve.
Ready to ditch the drama and choose period care that truly cares? Make the switch today—your body, your wallet, and the South African community will thank you!
