#doDifferent by Turning Trash into Treasure

We all know the struggle. You reach for a bottle of water, quench your thirst, then... what? Toss it in the recycling bin (hopefully!) and contribute to the ever-growing plastic problem. But what if there was a way to make staying hydrated not only good for you but good for the planet and good for South African artists? Enter Yes! Definitely, a South African bottled water brand that's shaking things up with a focus on sustainability, social impact, and seriously cool design.

Yes! Definitely isn't your average water bottle company. They've turned the humble plastic bottle into a canvas, collaborating with over 120 South African illustrators to create stunning, reusable bottles you'll actually want to keep. Each bottle features a unique design, with the artist's name and website proudly displayed, giving them valuable exposure.  These aren't just pretty faces, though. The bottles are made with a percentage of recycled plastic and are 100% recyclable themselves. Plus, the heavier weight and convenient flat shape make them perfect for toting around and refilling again and again.

Yes! Definitely's commitment to sustainability doesn't stop at bottles. They've expanded their eco-friendly offerings to include bags crafted from 100% woven recycled plastic bottles. These aren't your flimsy tote bags – the thick, felt-like fabric is built to last. They've even created t-shirts made from a blend of cotton and recycled plastic, giving new life to plastic waste.

Yes! Definitely knows there's no magic bullet when it comes to plastic. All packaging materials have their drawbacks. But they believe the key lies in changing consumer behaviour. By creating beautiful, reusable bottles, they're encouraging people to think twice about tossing them in the trash. It's about raising awareness of the plastic problem and empowering people to make a difference, one sip at a time.

By collaborating with such a diverse range of South African artists, Yes! Definitely is giving them a platform to showcase their talent and reach a wider audience.  It's a win-win for everyone: artists gain exposure, environmentally conscious consumers get a stylish and reusable bottle, and South Africa benefits from a company committed to sustainability and social good.

So next time you reach for a bottle of water, consider Yes! Definitely. It's a refreshing choice for you, the planet, and the South African art scene.

Images by:  Yes! Definitely