For consumers who care about the impact they create with their spending.

What can you #doDifferent?
We would all like the world to be a better, fairer, more just world. But how? What can you do? read more »
Winning Collabs and #doDifferent
South Africa is full of incredible stories and few more so than that of Siya Kolisi. Rising from incredible hardship to become the iconic world cup winning captain of the Springboks, his story is an inspiration to all. read more »
Woven from Waste to #doDifferent
In the world of fashion, where trends come and go at lightning speed, it's easy to overlook the environmental impact of our clothing choices. However, there's a growing movement of conscious consumers demanding more from the brands they support, seeking out those that prioritize sustainability and ethical practices. This week, we look at a #doDifferent brand with sustainability at its core. read more »
From The Soil to Your Home to #doDifferent
South Africa's journey towards sustainability is a complex one. However, it is also an opportunity to create a more just and equitable society for all. By embracing innovation, collaboration, and a commitment to environmental justice, South Africa can become a leader in the global fight against climate change and a model for sustainable development. This week, we are looking at a #doDifferent company that is helping to bring sustainability to your home. read more »
Where Sustainability and Style Converge to #doDifferent
There is a long history of humans and their pets - from the earliest days of domestication, humans have shared their lives with animals, forming bonds that have enriched both species. Our pets provide companionship, unconditional love, and a sense of purpose for many people, whilst also helping to reduce stress, lower blood pressure, and even improve heart health. In short, pets make our lives better in countless ways. That’s why, this week, we are looking at a brand that celebrates our furry family members through sustainable fashion. read more »
Where Waste Meets Purpose to #doDifferent
South Africa is a country with a rich biodiversity and natural beauty, but it is also facing the challenges of waste management and sustainability. The country generates over 54 million tonnes of waste per year, of which only 10% is recycled. The rest is either landfilled or incinerated, which harms the environment. There are a number of things that can be done to address the waste problem in South Africa. This week we are looking at a brand that strives to #doDifferent for South Africa, moving towards a more sustainable future. read more »
#doDifferent, One Garment at a Time
South Africa is a country with a rich and diverse natural heritage. However, it is also a country that is facing a number of environmental challenges, including climate change, water scarcity, and pollution. In recent years, there has been a growing awareness of the need for sustainability in South Africa. This is evident in the increasing number of businesses, organizations, and individuals that are taking steps to reduce their environmental impact. This week, we are looking at one of these #doDifferent companies, and how they are paving the way forward in South Africa. read more »
A Pawsitive Impact to #doDifferent
In a world where kindness and compassion know no bounds, there's a special place in our hearts for those who dedicate their efforts to making a difference in the lives of our animal companions. South Africa, with its rich biodiversity and unique wildlife, provides a backdrop where giving back to animal charities takes on profound significance. From safeguarding endangered species to caring for abandoned pets, the commitment to animal welfare is a testament to the power of humanity's empathy and love for all creatures great and small. This week, we are looking at a company that has impactful initiatives, giving back to animal charities in South Africa, and making the world a better place for our furry friends. read more »
Furry Fashionable Trends that #doDifferent
Giving back to animals in South Africa is a compassionate endeavor that reflects the deep appreciation for the country's rich wildlife and the welfare of domestic animals. As a nation known for its incredible biodiversity and a mix of urban and rural communities, South Africa is home to a variety of animal welfare initiatives and organizations dedicated to preserving and caring for its diverse animal population. This week, we are looking at a #doDifferent brand that support and protect the welfare of both wild and domestic animals, enriching the lives of these creatures and safeguarding their natural habitats. read more »
Sustainability and Style to #doDifferent
The fashion industry in South Africa is a vibrant tapestry of diversity and creativity, reflecting the rich cultural heritage and unique blend of influences that define this nation. From traditional tribal garments to cutting-edge urban streetwear, South Africa's fashion landscape is a dynamic fusion of tradition and innovation. This industry not only serves as a platform for self-expression but also plays a vital role in economic development, job creation, and cultural preservation. That’s why, this week, we are looking at a #doDifferent company that beats to their own drum whilst delving into the colourful and ever-evolving world of this dynamic sector. read more »
Dressing for Good to #doDifferent
Ethical fashion in South Africa is a growing movement that's gaining momentum within the country's fashion industry. With a focus on sustainability, fair labour practices, and responsible sourcing, ethical fashion in South Africa is not just about looking good; it's about feeling good about the choices we make as consumers and the impact those choices have on the environment and the lives of the people involved in the production process. This week, we are looking at a #doDifferent fashion brand, that is a beacon of hope for many. read more »
Give Responsibly to #doDifferent
In the midst of South Africa's diverse landscapes and rich cultural tapestry, there exists a harsh and often unspoken reality: homelessness. Behind the scenic beauty and bustling urban centres lies a persistent issue that affects countless individuals and families. In the bustling streets of Cape Town, South Africa, where approximately 14,000 people find themselves homeless, there is a quiet revolution taking place. read more »

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