Where Waste Meets Purpose to #doDifferent

South Africa has a rich biodiversity and natural beauty, but it is also facing the challenges of waste management and sustainability. The country generates over 54 million tonnes of waste per year, of which only 10% is recycled. The rest is either landfilled or incinerated, which harms the environment. Several things can be done to address the waste problem in South Africa. This week we are looking at a brand that strives to #doDifferent for South Africa, moving towards a more sustainable future.

Nestled amidst the majestic folds of Table Mountain, Sealand stands as a beacon of sustainability and innovation, a testament to the power of transforming waste into enduring creations. Born from the passion of two surfers, a dog, and a Cruiser, Sealand embodies a spirit of adventure and a deep-rooted connection to nature.

At the heart of Sealand's ethos lies a commitment to environmental consciousness. Their timeless, durable gear and apparel are crafted from waste, giving life to discarded materials that would otherwise pollute our planet. This transformative approach redefines fashion, placing sustainability at the forefront.

Inspired by the boundless energy of the ocean, Sealand's products are designed to accompany you on every adventure, whether traversing mountain trails or navigating urban landscapes. Their bags and apparel are not just mere possessions; they are symbols of mindful consumption and a commitment to a more sustainable future.

Sealand's impact extends beyond their products. Through their GIVE initiative, they provide upcycled school bags to students at Sentinel Ocean Alliance (SOA), empowering the next generation of ocean stewards. This partnership not only supports education but also diverts waste from landfills, creating a tangible impact on both the lives of these children and the environment.

Sealand's dedication to sustainability extends beyond their products and initiatives. They are proud members of 1% for the Planet, an alliance of businesses committed to donating 1% of their annual revenue to environmental causes. This commitment underscores their unwavering belief in the importance of environmental stewardship.

Sealand is more than just a brand; it is a lifestyle, a movement towards a more sustainable future. Their products are not just fashion statements; they are tangible expressions of a commitment to environmental responsibility. By choosing Sealand, you are not just acquiring a durable, stylish piece of gear; you are becoming a part of a community that values sustainability and empowers positive change.

Join Sealand on their journey to transform waste into purpose, and together, let's redefine fashion and create a more sustainable future for generations to come. Find out more here.

Images by: Sealand