Where Sustainability and Style Converge to #doDifferent
There is a long history of humans and their pets - from the earliest days of domestication, humans have shared their lives with animals, forming bonds that have enriched both species. Our pets provide companionship, unconditional love, and a sense of purpose for many people, whilst also helping to reduce stress, lower blood pressure, and even improve heart health. In short, pets make our lives better in countless ways. That’s why, this week, we are looking at a brand that celebrates our furry family members through sustainable fashion.
In the heart of South Africa's bustling city of Cape Town, a small company called Chommies is quietly making a big difference in the world of fashion and sustainability. Inspired by the carefree spirit of dogs and the vibrant colours of Africa, Chommies creates handcrafted lifestyle pieces for both humans and their canine companions.
At the core of Chommies' philosophy is a deep commitment to sustainability. The company sources its materials responsibly, ensuring that its products are not only stylish but also environmentally friendly. For instance, Chommies' mohair yarn is sourced from Adéle's Mohair, a local yarn producer known for its adherence to the Responsible Mohair Standards (RMS). This means that the goats from which the mohair is obtained are raised in an ethical manner, with access to pasture and humane shearing practices.
In addition to its sustainable sourcing practices, Chommies also employs local artisans to create its products. This helps to support the local economy and preserve traditional craftsmanship techniques. The company's team of knitters, ranging in age from 24 to 84, possesses a wealth of knowledge and skill that is passed down through generations.
Chommies' dedication to sustainability extends beyond its environmental practices to encompass its social impact. The company is committed to supporting its local communities, providing employment opportunities and empowering individuals. Its flexible working arrangements allow its knitters to work from home at times that suit their lives and responsibilities, fostering a healthy work-life balance.
Chommies is more than just a fashion brand; it's a company that embodies the values of sustainability, community, and ethical sourcing. By creating high-quality, handcrafted products that are both stylish and environmentally friendly, Chommies is making a positive impact on the world.
Chommies is a shining example of how businesses can make a difference in the world. Its innovative approach to fashion and sustainability proves that style and ethics can go hand in hand. As Chommies continues to grow and expand its reach, it carries with it the message that sustainability and community are not just buzzwords but essential values that can shape a brighter future for all.
Find out more about them here.
