Talent and Skills Combining to #doDifferent
So many great things are achieved through collaboration. Think about how much great art and music has been produced through collaboration. Think about how great sports teams are often greater than their individual players. The coming together of different minds, talents and skills often yields the best results.
This week we look at two companies collaborating with a well-known South African artist to #doDifferent.
Eskort, an iconic South African brand, with more than one hundred years of history of supplying meat products across the country, have wide-ranging and impactful corporate social initiatives. These range from supporting farmers in drought-affected areas and supporting underfunded schools. Most of their efforts go towards supporting various child-focused initiatives.
One of these is their Liberi initiative, in its second year after a successful 2020 campaign. For this, Eskort has collaborated with the Saronsberg Winery from Tulbagh to produce a limited edition 2017 Pinotage Reserve. The third collaborator is sculptor Claudette Schreuders who has produced a range of lithographic prints of her sculptures to adorn this special wine.
All proceeds from the sale of this exclusive wine will be channelled through the Atterbury Trust to assist feeding schemes, cultural upliftment, education, and scholarships. The joint vision of all participants is to invest in the future of South Africa.
In 2020 the initiative raised R800 000, and the hope is to surpass this in 2021.
To find out how you can buy some of this special wine and support a great cause, click here.