Stretchy Threads that #doDifferent

One of the few good things to come out of the global pandemic is a seemingly greater general awareness of physical health and wellness. With more people getting active, more people are seeing the value of quality training gear. It’s hard to overstate the benefits of comfortable and built-for-purpose training apparel for getting the maximum enjoyment and benefit from your training activities.

Unfortunately, so much of the commonly available training gear is imported – contributing to the negative environmental impact of the fashion industry – and made from unsustainable materials, often by companies with unsustainable labour practices. Fortunately, there are companies changing this dynamic, and one who is doing it specifically for active wear.

Spiritgirl is a South African clothing brand specializing in active and beach wear. At the core of their business is a commitment to nature and sustainability and that is where Spiritgirl #doDifferent.

All Spiritgirl wear is crafted from fabric produced from recycled PET plastic bottles and recycled fishing nets. These are common ocean pollutants, so incorporating these into clothing makes a positive impact towards reducing ocean pollution.

Furthering their commitment to ocean preservation, the company donates 10% of the proceeds from all sales toward the I AM WATER foundation. This charity promotes ocean conservation and community development by engaging young people in underprivileged communities in transformative nature-based experiences. These activities help to raise awareness for our role in ocean preservation and managing our impact on the environment. It also provides much-needed guidance and life skills to these young people.

Spiritgirl are committed to fair trade and sustainability across the supply chain. They choose to work with manufacturers who promote safe and equitable work environments and fair pay, while also making sure to reflect the sustainability commitment of the brand.

So, if you are looking for comfortable and good-looking training gear, why not choose to #doDifferent and buy from a local company, supporting local manufacturing, and contributing positively to protecting our oceans?

Check out Spiritgirl for more info here.

Images by: Spiritgirl