A Story Woven with Purpose to #doDifferent
We are big believers in the idea that "doing different” starts with a single thread. A single idea, a single action, a single person who decides to look at the world not for what it is, but for what it could be. And that's exactly the spirit we see in The Ninevites, a creative force that's reimagining what design can be, all the way from Stockholm to the heart of South Africa.
This isn't just about beautiful things; it's about a beautiful way of doing things. Founded by the incredibly thoughtful Nkuli Mlangeni-Berg, a South African designer now based in Stockholm, The Ninevites is more than a design studio—it's a collaborative platform dedicated to creating with respect. Respect for the earth, and respect for the people who live on it.
The core of their work is the textile. But not just any textile. They craft pieces with rich, made-to-be-touched textures, using 100% natural fibres like locally sourced South African mohair and wool. The Ninevites' production is a slow and meticulous process, a stark contrast to the fast-paced world of mass production. Nkuli has shifted 80% of her rug production to rural areas of the Karoo in South Africa, where she works with a collective of women artisans. This partnership is a powerful example of economic empowerment and a commitment to keeping traditional skills alive.
The artisans themselves are a crucial part of the story. They hand-spin the fleece, dye it with specific colours, and then meticulously weave it. This process creates a direct link between the raw material from the Eastern Cape and the final product, which is often sold as a work of art and a long-term investment rather than a simple household item. This approach not only provides a sustainable livelihood for the women involved but also re-establishes the value of local craftsmanship in a market often dominated by cheaper, imported goods.
Nkuli's passion for black culture, women empowerment, youth development, and heritage preservation is woven into every part of her work. Her designs are not just aesthetically pleasing; they are deeply rooted in her heritage. Inspired by her Ndebele and Swati ancestry, the geometric patterns in her rugs are a modern reinterpretation of traditional designs found in beadwork, basketry, and murals. This is a deliberate act of cultural reclamation—a way of honouring and celebrating a rich history that was often overlooked or taken for granted.
In a country as complex and vibrant as South Africa, organisations like The Ninevites are essential. They don't just solve problems; they create solutions with heart and soul. By using design as a form of activism, Nkuli and her team are proving that creativity can be a powerful tool for social good. They are weaving a new narrative for South Africa—one where heritage is a source of inspiration, women are empowered to build their own futures, and a single thread of an idea can, in fact, weave a whole new narrative. A different, and better, life.
