South African Soul that #doDifferent
Amidst the vibrant tapestry of Africa, where ancient traditions intertwine with modern aspirations, lies a rich heritage of craftsmanship. This heritage is beautifully expressed through the intricate artistry of African jewelry. Beyond its aesthetic appeal, African jewellery often carries a profound connection to the land, its people, and their stories. And this is where we meet Soul Designs, a company whose core values of creativity, ethical sourcing and giving back are evident in everything they do, from the design of their jewellery to the way they treat their employees.
Soul Design is a South African jewellery company that creates beautiful, handcrafted pieces inspired by the African continent. But Soul Design is about more than just creating stunning jewellery; they're also committed to making a positive difference in the world.
Soul Design is committed to sourcing their materials ethically. They work with suppliers who share their commitment to sustainability and fair trade. This means that you can be sure that when you buy a piece of Soul Design jewelry, you're supporting a company that is making a positive impact on the world. They also use recycled materials whenever possible, and they minimise their waste. They also work with suppliers who share their commitment to environmental responsibility.
Soul Design is committed to open and honest communication with their customers, employees, and suppliers. They believe that communication is essential for building strong relationships and creating a positive work environment.
They believe that success is sweeter when shared, and that's why giving back is a core part of their philosophy. They believe in investing in their people. Their Cape Town staff enjoy a unique commission structure in addition to their salaries. Every month, a portion of their shop profits is shared amongst the team, contributing to long-term savings for each employee. This not only fosters a sense of ownership but empowers them to build a secure future.
Soul Design is also passionate about nurturing creativity, especially in underprivileged communities. They are currently exploring the possibility of offering beading workshops for local children. These workshops will be a chance for them to express themselves, have fun, and discover the potential within themselves. Their hope is to ignite a spark that inspires them to pursue their creative dreams, perhaps even starting their own businesses one day.
They’ve created a special collection of African Keepsakes, each one a beautiful manifestation of stories close to our hearts. With each purchase, you're not just getting a unique piece of jewelry, you're contributing to a cause. A prime example of this is Josephine's Necklace. This special piece, close to Soul Design’s founder’s heart, is a replica of a baby walnut charm gifted by her beloved granny, Josephine. Walnuts symbolise intelligence, wisdom, knowledge, and inspiration, mirroring the potential hidden within its shell, just like a tiny seed destined for greatness. Each necklace features a gold-plated walnut charm on a matching, adjustable chain. To honour Abi's granny's love for dogs, they proudly donate R100 from every purchase to Sidewalk Specials, a dog rescue organisation in De Doorns.
By following these values, Soul Design is able to create beautiful jewellery that makes a positive difference in the world. So if you're looking for a unique and beautiful piece of jewellery that is also made with a conscience, then Soul Design is a great option.
Find out more here.
