Revitalising Tradition to #doDifferent
Have you ever stopped to consider the impact of your purchases? In today's fast-paced world, it's easy to mindlessly grab something off a shelf without giving a second thought to the people who made it or the journey it took to get there. But what if there was a way to adorn yourself with beautiful, handcrafted pieces while also empowering women and preserving a cherished cultural tradition?
This is the mission behind The Herd Designs, a South African company that's more than just a jewellery and homeware brand. The Herd Designs is a collaborative craft and design brand that creates collectible contemporary pieces inspired by African beading. Their goal? To revitalise traditional African beading techniques while simultaneously creating economic opportunities for the talented women who bring their designs to life.
The Herd Designs' collections are a fusion of tradition and modernity. Each piece is meticulously handmade by a team of African women using time-honoured beading techniques. But these aren't your grandmother's beaded trinkets. The Herd Designs puts a contemporary spin on these ancient practices, resulting in unique and stylish pieces that are perfect for the modern woman (or man!).
But the beauty of The Herd Designs goes far beyond the aesthetics of their products. By choosing The Herd Designs, you're not just buying a necklace or a wall hanging; you're investing in the future of a community. The Herd Designs provides its team members with fair wages and a supportive work environment, empowering them to achieve financial independence and build a brighter future for themselves and their families.
The Herd Designs is also committed to sustainable practices. They use locally sourced materials whenever possible and minimise waste in their production process. This dedication to environmental responsibility ensures that their beautiful creations can be enjoyed for generations to come.
In a world that often prioritises profit over people and planet, The Herd Designs is a refreshing beacon of hope. They are a company that is using its business to make a positive impact on the lives of others and the environment. So, the next time you're looking for a unique and meaningful gift, consider supporting The Herd Designs. You'll be getting a beautiful piece of art, and you'll be making a difference in the world, one bead at a time
