Partnering with People to #doDifferent
In South Africa alone, there are over half a million people in need of food. This is why it has become more important than ever to support food initiatives that promote food security and help people provide for their families and communities. This week, we look at a company that has become a household name to many Southern Africans and use its reach to #doDifferent.
Pick n Pay is the quintessential family store focused on the customer. Since 1967, Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in South Africa, Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho. Over the years, they have offered their customers groceries, clothing and general merchandise, but also include additional value-added services to cater for their customers’ expectations and evolving needs.
Over the years, Pick n Pay had partnered together with like-minded organisations to provide an opportunity for everyone to help Feed The Nation. By collecting donations made by shoppers at till points in-store or online, Feed The Nation has collectively raised millions of rands and provided millions of meals to children and other vulnerable individuals. This shows that we can do better - and will continue to do so - if we work together.
In an effort to help vulnerable communities become sustainable, the Ackerman Pick n Pay Foundation has helped to establish rural and urban food gardens, as well as convert a few of them into training gardens. These projects both feed communities and allow for the sale of surplus produce. They are also helping to promote water resilience as they have rolled out a Water Resilience Programme in partnership with Siyazisiza Trust. This supports community-based, small agricultural projects with drip irrigation, water tanks, boreholes and water conservation training.
Pick n Pay has also helped get its customers involved in giving back through their purchases if they are a Smart Shopper cardholder. As a Smart Shopper, you earn points every time you swipe your Smart Shopper card. These points can be spent on anything you like, as well as receiving personalised discounts. They have now enabled their customers to make a difference in someone’s life by donating their Smart Shopper points to one of the charities that they support. These charities include SPCA, Age in Action, 1000 Women Trust, Feed the Nation, CHOC and FoodForward SA. An extra organisation that you can support is Pick n Pay School Club, which has become one of the most influential and dynamic public-private educational initiatives in South Africa. The Club reaches over 3000 schools and makes much-needed educational resources available to those who need it the most.
So the next time you are wondering where to do your weekly, or monthly, shop - why not choose a retailer that gives back to the community in more ways than one, whilst enabling its customers to join them and #doDifferent for others.
To find out more about Pick n Pay’s initiatives, please click here.