#doDifferent: Yoghurt...helping moms with more than packed lunches
We have been on the lookout for more companies and campaigns that choose to #doDifferent, that choose to think about business a little differently and, as a result, make a difference.
NutriDay has been running a campaign called Strength to Strength which celebrates and empowers moms in South Africa, here is how it works.
NutriDay partners with The Clothing Bank, an organisation that helps unemployed mothers by getting South African retailers to donate their excess stock. Moms are then taught to sell the clothing, through a two-year program, which moulds them into self-employed business owners. Last year, The Clothing Bank helped 760 unemployed moms become independent business owners. Collectively, they made a profit of over R38 million, giving them both financial freedom and hope for the future.
Pretty neat, but what has yoghurt got to do with it?
NutriDay has recently introduced a limited-edition pack. 50c from every limited-edition pack sold goes directly to The Clothing Bank, and there you have it, yoghurt helping moms with packed lunches and empowering moms toward entrepreneurship.
So when you next buy yoghurt, look for the pack that makes a difference. Now that’s how you #doDifferent.