Nurturing the Human-Pet Bond to #doDifferent
Serving pet owners while fostering a community of pet lovers is not always an easy line to walk. In a world where the unconditional love and companionship of pets have become an essential part of our lives, this brand emerged as a beacon of support for pet lovers and to #doDifferent at the same time.
Since its launch in July 2015, Pet Hero has revolutionized how we care for our beloved pets by offering a wide range of top-quality products conveniently available through online shopping and delivery. But Pet Hero isn't just about providing pet supplies; it's about fostering the unique bond between humans and their furry companions.

Pet Hero's inception was driven by the belief that pet owners deserved a hassle-free way to acquire premium pet products. They aimed to create a seamless shopping experience, ensuring that pet parents could focus on what matters most – spending quality time with their furry friends. With competitive pricing, a commitment to quality, and an enticing loyalty program, Pet Hero truly understands the needs of pet lovers and their companions.
At the core of Pet Hero's ethos lies the profound human-pet bond that enriches our lives. This bond, often considered a two-way relationship, forms the foundation of Pet Hero's mission. Acknowledging that pets are our heroes, Pet Hero aims to reciprocate the love and devotion that pets bring into our lives. By offering comprehensive pet supplies and valuable information on proper pet care through their blog articles, Pet Hero strives to enhance the lives of pets and their owners alike.






Pet Hero's commitment to excellence and innovation has not gone unnoticed. In 2016, the company achieved recognition as a finalist in the 702 – Hyundai Business Start-Up competition. This achievement highlighted the passion and potential embedded within Pet Hero's vision. Another milestone was reached in 2017 when Google selected Pet Hero as one of South Africa's top 20 startup businesses.
While Pet Hero is dedicated to nurturing the bond between pets and their owners, they understand that not all animals are fortunate enough to have loving homes. This understanding gave rise to the concept of "Helping Heroes." These are organizations, charities, and rescues that selflessly dedicate their efforts to rescuing abandoned, abused, neglected, and homeless pets. These Helping Heroes serve as the lifeline for animals in need, relying solely on public donations to sustain their lifesaving work. These organisations include The Animal Anti-Cruelty League, Woodrock Animal Rescue, SA Guide Dogs Association, South African Veterinary Foundation and Animal Welfare Society of South Africa.




Pet Hero has embraced a heartwarming mission: to support Helping Heroes in their mission to rescue, rehabilitate, and care for animals that desperately need assistance. Through partnerships and donations, Pet Hero ensures that 100% of the proceeds go directly to these organizations. By championing the cause of Helping Heroes, Pet Hero has expanded its vision beyond retail and has become a catalyst for positive change within the pet community.
Pet Hero's journey from its inception to becoming a driving force in the South African pet care landscape is nothing short of remarkable. By recognizing the profound bond between humans and pets, and by supporting organizations that rescue animals in need, Pet Hero has gone beyond being a retailer. It has become a symbol of compassion, care, and support for all heroes – human and furry alike. As a pet lover, you have the power to make a difference. Let Pet Hero inspire you to be a better hero for your hero pet and contribute to the lives of those pets in need through the Helping Heroes initiative.
Find out more here.