Get Your Grind On to #doDifferent
We often seek out those incredible individuals and businesses who are truly making a difference. We celebrate those who dare to #doDifferent, who don't just talk about change, but actively create it. Today, we want to introduce you to a company that's brewing up something truly special right here in South Africa: Outliers Coffee Roasters.
You might know Outliers for their exceptional coffee – the kind that wakes up your senses and fuels your day with rich, complex flavours. But what you might not know is that every single bean they roast, every bag they sell, contributes to a powerful mission that extends far beyond your coffee cup.
Outliers' passion for quality and flavour is evident in every detail of their offerings. From their robust Armoured Aroma blend to their carefully sourced single origins, they demonstrate a deep commitment to crafting delicious coffee.
But dig a little deeper, and you'll discover the heart of Outliers Coffee. Their philosophy isn't just about crafting delicious coffee; it's about using their craft as a vehicle for positive change. They are deeply committed to making a tangible impact on the communities they touch, particularly in the realm of animal welfare and conservation.
Outliers Coffee isn't just selling coffee; they're investing in people and in the magnificent wildlife of South Africa. Their commitment to social responsibility is woven into the very fabric of their business, where they proudly donate a portion of sales from their unique blends to a variety of organisations caring for animals and endangered animal conservation.
For instance, with every 250g bag of their Armoured Aroma blend, R10 is donated, and with every 1kg bag, R40 is contributed to support the Wildlife and Environment Society of South Africa (WESSA) in their vital pangolin conservation efforts. This is just one example of their "Roasting for a Cause" initiative, where each blend is tied to a specific beneficiary:
Lazy Leopard blend supports the Leopard Conservation Project, helping to protect these iconic predators.
The RARE blend contributes to the Endangered Wildlife Trust, specifically their Carnivore Conservation Programme.
Their Bully Blend benefits Adora-Bull Terrier Rescue and Rehabilitation, assisting in the rescue, rehabilitation, and re-homing of Bull Terriers across the country.
The Sentinel Blend supports VulPro, an organisation dedicated to the protection and conservation of Africa's dwindling vulture populations.
Outeniqua Blue contributes to Nature's Valley Trust, an NPO focused on integrated conservation, education, and research.
Dawn Chorus supports BirdLife South Africa, aiding in terrestrial bird conservation.
And their Endangered blend further supports the Endangered Wildlife Trust, specifically their Dryland's Conservation Programme.
This means that with every sip, you're directly supporting the incredible work of these "wildlife warriors" from protecting endangered species to providing care for rescued animals.
So, what's your next cup of coffee going to say about you?
Outliers Coffee Roasters exemplifies what it means to #doDifferent. They prove that a business can be both successful and profoundly impactful. They invite you to be a part of their journey, to enjoy exceptional coffee, and to know that with every sip, you're contributing to something bigger and truly making a difference for South Africa's precious animals.
Let's support businesses that are not only passionate about their product but also about building a better South Africa, one cup at a time.
