Ethical Bling and #doDifferent
This week we take a look at an entrepreneur choosing to #doDifferent in the glamourous world of jewellery design.
Janine Binneman is a Cape Town-based jewellery designer. Having spent 25 years creating her custom designs and standard collections, she is a master of her craft. Fans include prominent local television and radio presenters. Janine Binneman Jewellery products include a standard range featuring rings, necklaces, earrings, and cufflinks, as well as custom-designed fine jewellery and everyday pieces.
What sets Janine apart is her holistic focus on ethics and sustainability regarding the design and manufacture of her pieces.
All pieces are handmade with a focus on up-skilling and empowering the artisans involved. Materials are ethically sourced, with a particular focus on conflict-free diamonds. This is hugely important given the horrific legacy of the diamond industry. Finally, all metals are sourced from reputable dealers endorsed by the Jewellery Council of South Africa.
With a strong sense of commitment to giving back, a portion of the profits from sales of any Janine Binneman products gets donated to charities undertaking community upliftment programmes. The chosen charity, in this case, is The Underdog Project – a non-profit working with children and animals in underprivileged communities around Cape Town. Their mission is to create a culture of kindness, care, and responsibility in these communities so often suffocated by violence and neglect.
With an extensive range of jewellery for men and women, there is something for everyone. So why not choose to #doDifferent when buying something special for yourself or a loved one and support an ethical company giving back to communities which need it most.
Check out Janine Binneman Jewellery here.
