Eat pizza and #doDifferent

Massimo’s is a Cape Town based Pizzeria that allows customers to #doDifferent - either through the food they choose from the menu or by choosing to Pay it Forward. In addition, they donate R1 to DARG (a local animal charity) for every frozen pizza sold through select stockists. Currently, these are all Cape Town based but there is no reason the idea could not go national.

We love the idea of letting consumers choose where they want to make a difference - it is one of the founding principles of Here is how it works at Massimo’s. Items on the Massimo’s menu are labelled as charity dishes. Each charity dish has an amount that goes to the specific charity, so by way of example Bolognese has a R5 donation to the Sunflower Fund and a Hot Latina Pizza has a R5 donation to Community Crime Prevention. So when it comes time to choose a meal, you can also choose to #doDifferent and choose which charity you want to support by your choice of meal. That way you will feel full and feel good that you got to make a difference, simply by exercising your power to choose.

But it doesn't stop there! You can choose to Pay it Forward when the bill arrives. You can add R10 to your bill for a virtual pizza slice - for every 6 virtual slices added, Massimo’s donate a pizza to someone deserving or in need. 

To find out more about Pay it Forward here.

So there you have it, your choice of restaurant can help you #doDifferent. In fact, your choice of meal makes a difference too. 

We love this idea and we hope to see it around the country soon, but for now, if you are in Cape Town and feel like a pizza or pasta, choose to #doDifferent and choose a meal that makes a difference.

Images by: Massimo’s