#doDifferent with Spud-tacular Support
Here at aDifferentLife, we're all about celebrating those who #doDifferent and make a real impact. We often shine a light on individuals and organisations making a difference in animal welfare, but today, we're turning our attention to a household name that's proving their commitment extends far beyond providing our favourite frozen goodies: McCain South Africa.

You might know them for their crispy fries and delicious veggies, but dig a little deeper, and you'll discover a company deeply invested in the well-being of South African communities and the environment. It's inspiring to see a large corporation embrace sustainability and actively work towards creating a positive ripple effect.
McCain's commitment to South Africa goes way back - They understand that their success is intertwined with the prosperity of the communities where they operate. This isn't just lip service; their "Thriving Communities" initiatives demonstrate a genuine desire to uplift and empower.
From supporting local farmers and suppliers to investing in education and skills development programs, McCain is actively fostering growth from the ground up. Imagine the impact of providing opportunities for individuals to learn new skills and secure employment – it's about building a stronger future for families and communities. This resonates deeply with our ethos of creating a life with purpose and contributing to something bigger than ourselves.




It's easy to think of large-scale food production as having a significant environmental footprint. However, McCain is actively working to minimize their impact and embrace sustainable practices across their value chain. Their dedicated "Sustainability" section outlines their comprehensive approach, focusing on key areas like:
Sustainable Agriculture: Recognising that their business begins in the fields, McCain is working with farmers to promote environmentally friendly farming methods. This includes responsible water management, soil health initiatives, and reducing the use of harmful pesticides. It's about ensuring the long-term viability of the land and the livelihoods of those who cultivate it.
Resource Efficiency: McCain is committed to reducing waste, conserving energy, and optimizing water usage in their operations. These efforts not only minimise their environmental impact but also contribute to a more efficient and responsible business model.
Packaging Innovation: They are actively exploring and implementing more sustainable packaging solutions to reduce their reliance on single-use plastics. This is a crucial step in tackling the global challenge of plastic waste and aligns with the growing demand for eco-conscious products.



What's truly noteworthy about McCain's approach is their holistic view of sustainability. It's not just about environmental concerns; it's about creating shared value and contributing to the social and economic well-being of South Africa. This integrated approach is what sets them apart and makes their efforts truly impactful.
Just like we believe in the power of individual action to create positive change, McCain demonstrates that large corporations can also be powerful agents for good. By prioritising sustainable practices and investing in communities, they are cultivating a better future for South Africa, one delicious potato and vegetable at a time.




Let's celebrate companies like McCain who are choosing to #doDifferent and make a meaningful contribution beyond their core business. It's a reminder that every action, no matter how big or small, can play a part in building a more sustainable and thriving world.