#doDifferent with a ‘Sole’ Brand
Anyone with more than a passing interest in an active lifestyle knows that good gear makes all the difference. As South Africans that most often means expensive imported brands and all the problems that go along with that – especially with disrupted supply lines caused by the COVID-19 pandemic.
Fortunately, the landscape is changing, and great quality homegrown brands are beginning to emerge. One of those is Balega – designer and manufacturer of technical performance socks.
Balega produce high-quality socks for athletes and their absolute commitment to quality separates them from other brands. Each pair of socks is inspected by hand to ensure only perfection makes it out the door. Their socks are designed for maximum comfort and functionality for high endurance activities. Only the finest quality yarns and best manufacturing practices are used to ensure comfort, perfect fit and quality.
Balega are not only different in their approach to quality, they also choose to #doDifferent in their approach to business. With their self-described commitment to the community and ubuntu, they undertake projects aimed at enriching the lives of the less fortunate.
One example is their Grit & Grace range of socks. Each year a new range of limited-edition designs is produced for this collection. For each pair sold, $1 is donated to Breast Cancer Prevention Partners (BCPP), working to eliminate environmental causes of breast cancer and encouraging healthier lifestyles for women.
So, if you are wondering how to improve the comfort of your running, walking, hiking or training, a properly designed pair of socks might make all the difference. And why not choose to #doDifferent and support a brand which is doing their bit to support healthy lifestyles and help fight the scourge of cancer.
Check out Balega here.
