#doDifferent and Pour with Purpose
We all know the feeling: that moment when the aroma of a fresh brew hits you, ready to kickstart your day. It’s a non-negotiable ritual for millions of South Africans. But what if your morning ritual could do more than just wake you up? What if that steaming cup of coffee could be the lifeline for an animal in need?
That’s where Rescue Roast steps in, proving that your daily dose of caffeine can be a powerful force for change right here in South Africa. They’re not just coffee lovers—they’re pet people through and through, and their entire business is brewed from a simple, powerful idea: Every cup helps a pup (or a purr!).
Rescue Roast is a proudly South African initiative, born from a vision to create the country’s most loved ethical coffee brand. Their mission is straightforward: deliver exceptional, locally roasted coffee while creating a sustainable, ongoing fundraising model for animal welfare organizations across the nation.
This isn't just about general donations. This is about precision pouring with purpose.
Every single Rescue Roast product you buy is linked to a participating rescue organisation. When you purchase a bag, a portion of the sale is donated directly to the rescue featured on the packaging. Your cup is literally tied to a cause, creating a scalable, reliable income stream for shelters that desperately need it.
The most impressive part of the Rescue Roast model is the breadth of their impact. They support a massive network of over 30 animal welfare groups, from common house pets to more unusual creatures.
Whether you're sipping a medium roast or a dark blend, you are supporting heroes like:
Look through their catalogue and you’ll find blends with names like 'A Bold Best Friend,' 'Kickback Roast,' and 'Tail Wag Roast,' all linked to the specific rescues they support. You can even shop by rescue organisation, animal type (all dogs, all cats, all wildlife), or by breed—making it easy to support the kind of animal welfare you care about most.
For the countless South African shelters constantly fighting to find food, cover vet bills, and provide loving care for abandoned, injured, and neglected animals, Rescue Roast is an essential partner.
They have turned a pantry staple into a powerful tool for good. By choosing Rescue Roast for your morning brew, you are directly giving vulnerable animals a second chance. Find a blend, support a rescue, and feel great about your next cup. Because when we say "pouring with purpose," we mean it.
