#doDifferent and Catch the Cape Town Vibe
Sun-kissed skin, salty hair, sand between your toes – that's the Cape Town life. It's a rhythm of slow mornings on the beach, late-night braais under a star-studded sky, and adventures fueled by kombucha and good vibes. And what could possibly complement this easygoing spirit better than clothing that's as laid-back as the locals themselves? But here's the thing – Cape Town's cool crowd isn't just passionate about feeling good, they're about doing good too. That's why, this week, we discover an eco-conscious brand that is woven into the fabric of this city's soul.
Float Apparel is more than just a clothing brand; it's a celebration of the laid-back, sun-kissed lifestyle of Cape Town. Born in the Mother City and inspired by its vibrant surf, skate, and street culture, Float creates unique garments that embody the essence of this iconic South African city.
Float Apparel goes beyond capturing the Cape Town spirit; they do so with a deep commitment to ethical production. All their garments are proudly crafted in South Africa, supporting local artisans and creating jobs within the community. This dedication to local manufacturing ensures fair wages and safe working conditions for their employees.
Float Apparel understands that fashion doesn't have to come at the expense of the environment. They utilize 100% cotton and organic ink in their designs, minimizing their environmental impact and promoting sustainable practices. This eco-friendly approach resonates with conscious consumers who want to look good and feel good about their choices.
Float Apparel's limited-edition collections add a touch of exclusivity to their garments. Each piece is carefully crafted in small batches, ensuring that you own something unique and special. This approach fosters a sense of community and appreciation for the craftsmanship and artistry behind each item.
Float Apparel believes that clothing is a powerful tool for expressing individuality and embracing the spirit of the city you call home. Their garments are designed for those who live life to the fullest, whether they're catching waves on the Atlantic coast, exploring the bustling streets of Cape Town, or soaking up the sun on Camps Bay beach.
Float Apparel is more than just a brand; it's a way of life. It's about embracing a laid-back attitude, appreciating quality craftsmanship, and making a positive impact on the world around you. So, slip into a Float garment and let the Cape Town vibes wash over you. With Float, you're not just wearing clothes, you're joining a community of passionate individuals who believe in living life to the fullest, ethically and sustainably.
Find out more about them here.
