Ditch The Suit and #doDifferent
As Covid-19 has forced us to stay in more, work from home and get out a lot less, there has been a large shift in lifestyles and purchases. One of these is the change in clothing needs. Very few of us dress up in formal wear for our home office so purchases have shifted to comfortable and relaxed fit clothes.
With massive disruptions to global supply chains, many of the problems with exploitative globalization have also become impossible to ignore. There is now a greater focus on the environmental and human impacts of fast fashion and cheap clothing. The tide is slowly shifting, and a few companies are choosing to #doDifferent.
One such company is Boody - an Australian founded sustainable clothing brand. Boody was introduced to South Africa by a group of entrepreneurs who fell in love with the brand and its values and wanted to bring it to the local market.
Boody produces a range of underwear, socks and apparel for men, women, and babies – all sustainably manufactured from bamboo. Organically grown and environmentally friendly, bamboo clothing is supremely comfortable, durable, and great for sensitive skin.
So Boody clothing is great for the consumer and for the environment – but the company has chosen to go a step further and have their business journey make a positive contribution to South African communities.
A percentage of monthly online sales of Boody products is donated to the Do More Foundation. These donations go towards meeting the needs of young children through food security programmes, youth development and economic upliftment initiatives. Through supporting the needs of children, the Do More Foundation aims to enable community upliftment more broadly.
So, if you are looking to shift your wardrobe from business to casual to better meet the needs of your work-from-home schedule, why not choose to #doDifferent and buy a brand of excellent quality, with sustainable and ethical practices, and a commitment to giving back.
Check out Boody here.
