Celebrate Beer and #doDifferent

South Africa is now almost two months into the current lockdown restrictions. A feature of this is the total ban on alcohol sales. Although necessary to relieve pressure on hospitals from alcohol-related trauma cases the ban has devastated businesses across the extensive alcohol-related supply chain. The result is loss of employment and livelihoods, and near devastation of an entire industry. Recent data suggests almost 90% of craft breweries – supporting several thousand jobs – are at risk of permanent closure.

One small brewery has found an opportunity to see through the mire and #doDifferent. Saggy Stone Brewing Co. is a craft beer brewery located in Robertson, Western Cape. They offer a wide range of craft beers including a core range of classic styles as well as a revolving roster of interesting and innovative special brews.

Running up to South African National Beer Day, on 6 Feb, Saggy Stone have put together a special product pack offering great value and supporting a good cause. The pack consists of a selection of Saggy Stone beers and branded merchandise. For each pack, the brewery sells it will donate a R50 Pick n Pay grocery voucher to help the staff and families of craft breweries who are suffering during the ban.

The vouchers will be distributed through the Craft Beer Association of South Africa, who have been facilitating donations of vouchers during the current lockdown to brewery employees worst affected by the financial devastation of the alcohol bans.

Even though Saggy Stone have also been greatly affected by almost 5 months of not being able to trade, they have prioritized the health of the craft beer community and the pain of the people who make it work.

The annual South African National Beer Day is a chance to celebrate the drink loved worldwide throughout history. This year it can also be a chance to #doDifferent and help some of the people who bring us this wonderful beverage who are now facing a crisis. So, get yourself some great beer to enjoy responsibly once the ban is lifted (maybe by the time you read this it will have been). Most importantly use your purchase to #doDifferent and help those who need it desperately right now.

Check out the offer here.

Check out SA National Beer Day here.


Images by: Saggy Stone