Bread to #doDifferent
The people of Kwa-Zulu Natal (KZN) have faced great challenges over the past couple of years. Not only did they have to contend with large-scale social unrest which devastated the local economy, but they also had to deal with repeated flooding at unprecedented levels. So many lost their lives, and so many lost their homes and livelihoods. In amongst all this devastation, there was still a spark of hope – with those who chose to #doDifferent and assist to improve the lives of those affected.
One strong regional brand showed its commitment to improving the lives of those affected by the devastation.
BB Bakeries has been baking and supplying bread exclusively within Kwa-Zulu Natal since 1851 and has grown to become a trusted and favourite regional brand. Now finding a home in the stable of one of South Africa’s largest FMCG companies - Premier Brands – BB Bakeries remained committed to its customer base within the province.
For the months of February and March 2023, BB Bakeries donated part of the proceeds from the sale of each loaf of white or brown bread towards house-building projects for the people of KZN. The donations went to NGO Habitat for Humanity which had an ongoing project which was building homes for flood-affected communities – and could maximize the impact of these donations.
Some of the worst affected victims of the flooding were those that did not have access to permanent, structurally-sound homes. The work done by Habitat for Humanity strives to change that and reduce the number of people who are most vulnerable to flooding.
So, if you are a KZN resident or a visitor, why not #doDifferent and buy the bread which supported houses being built and the community?
Find out more about BB Bakeries here.